Our Mission

Parenthood, understood.

UPPAbaby is a global company with small-town roots committed to improving the lives of parents by building the smartest juvenile gear available. Our products are intuitively designed and expertly crafted, with features parents rely on. Drawing on three decades of experience, UPPAbaby was founded in 2006 to create products that make life with kids more manageable, more fashionable, and even more fun.

The UPPAbaby promise.

UPPAbaby has confidence in the quality of our products, and we are proud to offer warranty programs on all juvenile gear and accessories. It’s our way of saying thank you for putting your trust in us. Visit our registration page for more info.

Family, first.

Our exceptional Customer Experience Team is here to help you all day, every day, in every way. At UPPAbaby, we put you and your family first. Visit our support page to learn more about our various support resources.

What makes us different?

We know what it’s like to be a parent. That’s why we’re here. You deserve less hassle and more quality time spent together with your family. From your first baby to your last, we’re there for you & them; no matter where you are in your parenting journey.

  1. We’re obsessed (in a good way) with smart design. We think, re-think, and then think again about which features will make life easier for you.
  2. We’re parents, just like you. We draw on our own experiences to design products that are both parent and kid-friendly in every way.
  3. We’re all about value. We use only the very best parts and materials—from the fabrics right down to the rivets—so products last and withstand the test of time.
  4. We make gear that adapts as your family grows. Our Vista pushchair can fit a car seat or carrycot, be a single pushchair, or expand into a double—or even a triple if you add the Vista PiggyBack ride-along board for your older child. Pretty smart.
  5. The big picture is in every design detail. UPPAbaby products are as chic as they are smart, with modern colors and sleek silhouettes. You shouldn’t have to abandon your sense of style just because you’re a parent.
  6. Our customers come first. When you buy an UPPAbaby product you truly get more than what’s in the box. You get one of our expert customer experience team members if you ever have a question, concern, or suggestion! We are always striving to improve.